Namma Uru
Free
Play in your browser
- Prologue + Acts I and II (20 missions)
- Seshadripuram, Koramangala and Indiranagar, fully open
- All gigs, side quests and activities in all three
- Guest play, no sign-up needed
Business model
Free city, ₹199 areas, real billboards
Three areas and the first part of the story are free. Each of the other seventeen areas costs ₹199, or ₹1,999 for all of them. A cosmetic shop sells outfits and liveries, and once there's an audience, in-world billboards are sold to startups and corporates. All prices on this page are proposals for discussion.
The store
What players buy
Area
₹199
Each, 17 areas
- A new area of the city on the real map
- A story act (story areas) or a 4-6 mission area story (city areas)
- New side quests, gigs, people and businesses
- Gift one to a friend over UPI
All-Access
₹1,999
All 17 areas · ₹3,383 separately
- Every area in the 20-area city, as each one releases
- About 41% off buying them one by one
- The full story and all three endings
- Areas you already bought come off the price
Lifetime
₹4,999
Everything, forever
- All-Access included
- Every area we ever add after the first twenty
- Every season's cosmetic track
- Host private multiplayer rooms when they arrive
- Your name on the Namma Wall mural
- Areas you already own always count toward All-Access, so nobody pays twice.
- No loot boxes, no pay-to-win and no real-money gaming of any kind.
- Browser payments over UPI and cards, so no app-store 30% cut.
- Free areas and their gigs stay free forever. Players pay for new places and story, never to get past a wall.
In-game shop
Look good, pay what it says
Cosmetics only, at fixed rupee prices. No loot boxes, no random draws and nothing that makes you stronger. Outfits and liveries matter more once multiplayer arrives, because your friends can see them.
Outfits
₹49-149Kurta and chappals, a startup fleece vest, monsoon raincoats, college-fest tees, wedding-season silk and a full "Bangalore Bro" kit.
Auto liveries
₹49-199Truck-art paint jobs, film-poster wraps, neon nights and area-pride designs for your auto.
Rides and helmets
₹49-149Scooter and bike skins, painted helmets, delivery-bag designs and custom horns.
Biscuit's wardrobe
₹29-99Collars, raincoats and festival bandanas for your indie dog.
Room and shop decor
₹29-149Posters, fairy lights and furniture for your PG room, and signboards for the businesses you own.
Phone and emotes
₹19-49Phone covers, ringtones, the head wobble, the "swalpa adjust maadi" shrug and other emotes for multiplayer.
Season track
₹199 a seasonPlay to unlock a themed set: monsoon, cricket, Dasara lights, New Year on Brigade. Cosmetic only, no timers that punish you.
Brand collabs
SponsoredReal brands from the ad whitelist can sell or give away outfits and liveries. Sold as advertising, clearly labelled.
Revenue streams
Seven ways in, two that matter first
| Stream | Role | How it works |
|---|---|---|
| Areas and passes | Core | ₹199 areas, All-Access and Lifetime. The free acts end on a cliffhanger, and every new area adds billboard space too. |
| In-world billboards | Core, after audience | Hoardings, shop fronts and bus-stop ads inside the city, sold to startups and corporates. More areas means more slots. |
| In-game shop | Steady, grows with multiplayer | Outfits, liveries, helmets, decor, emotes and a season track. Cosmetics sell best when friends can see them. |
| Sponsored gigs and weekends | Upside | A brand sponsors a delivery gig, or pays to make an area free for a weekend. |
| Office and college leagues | Upside, later | Companies and colleges pay for private leagues, team events and branded areas in multiplayer. |
| Hiring boards | Upside | Startups put "Now hiring" boards in tech parks, with a careers link from the pause menu. |
| Merch and collabs | Later | Auto-art tees, a Kanglish phrasebook and a soundtrack. |
In-world advertising
Billboards inside the city
Ads live inside the world as hoardings, shop fronts and radio spots, never as pop-ups. The audience is students and young professionals on laptops, the people Bengaluru startups and employers want to reach.
Measured views. A billboard view counts only when it is within range, on screen, not blocked and visible for at least a second. Advertisers get a self-serve dashboard with daily views per slot.
Billboards and hoardings
Static or rotating, at junctions and flyovers. Priced per month or per thousand views.
Shop fronts
A branded café or co-working space the player can walk into.
Sponsored gig
Deliveries for a real D2C brand, with the brand's permission and look.
Radio spots
Parody-style audio ads between songs.
Free weekend
"Whitefield free this weekend, presented by…"
Branded outfits
Clearly labelled outfits and liveries from whitelisted brands, sold or given away in the shop.
Hiring board
Tech-park boards with a careers link.
Ad policy
Who we sell to
Startups and corporates only. No gambling, no low-quality advertisers. This protects the brand, keeps the game safe for advertisers and keeps us on the right side of Indian law.
Yes
- Startups and SaaS
- D2C brands
- Tech employers and hiring
- Colleges and courses
- Co-working, events and cafés
- EVs and mobility
- Banks and payments
Never
- Betting, rummy, fantasy-for-cash or any real-money game (banned by the Online Gaming Act 2025)
- Alcohol, tobacco and surrogate ads
- Instant-loan apps and crypto speculation
- Real political parties or candidates
- Religious organisations
The numbers that matter
An illustration, not a forecast
Illustrative only. These are not forecasts. They show which numbers matter. Assume 5,00,000 players finish the free acts in year one and paying players spend ₹600 on average across areas, passes and the shop.
| Scenario | Pay conversion | Paying players | Player revenue, year 1 |
|---|---|---|---|
| Low | 2% | 10,000 | ₹60 lakh |
| Mid | 5% | 25,000 | ₹1.5 crore |
| High | 8% | 40,000 | ₹2.4 crore |
Ads: 20 billboard slots at ₹25,000 a month, once the audience exists, would add about ₹60 lakh a year. Every new area adds more slots.
Running costs stay small: hosting is ₹0-3,000 a month before traction, and an AI NPC reply costs about ₹0.01-0.04.
Before tax and payment fees. 18% GST on digital services and gateway fees of about 2% would come off these figures; both still need checking.
Next: how we launch, and the hard questions.
See the launch plan →